The COVID-19 pandemic and stay-at-home orders drastically changed the landscape for a lot of small businesses. Brick-and-mortar stores suddenly got in the business of curbside delivery. People became increasingly used to shopping from the comfort of their own home. Even as society starts to open up again, things aren’t going back to the way they […]
3 Principles Underlie All the Golden Rules for Customer Service
You know how hard it is to get a customer. You’ve probably got spreadsheets telling you exactly how much it costs to get someone to make a single purchase and how many subsequent purchases each one needs to make for you to be profitable. Those numbers are the concrete evidence of why good customer service […]
Join the Green Movement: Buy Environmentally-Friendly Products
The push to “go green” has us all wondering what we can do better to make changes in our daily lives that helps protect and preserve our planet. One exciting trend born out of this growing movement is the interest in the types of products we buy and the way in which they’re made. There […]
Avoiding Headaches when Investing in Luxury Watches Online
Buying online is the most convenient way to shop; however, that convenience doesn’t come without its fair share of headaches. These pains can increase when buying an expensive item like a luxury watch that is intended to be a long-term investment. They can also cause worse consequences. When buying a luxury watch online, it’s important […]
Social Media Customer Service – A Little Food for Thought
If you’ve been in business for any length of time, you know (or have learned) how to treat customers. However, as business is increasingly flowing over to internet ecommerce, do you know how to handle the same customers that will visit online? If not, you should consider creating a ‘social media etiquette’ rulebook. Although social […]
7 Things Google Analytics Can Tell You about Your Website
Google Analytics provides you and your business an easy to use way to show the traffic your business attracts on the web. Not only is some form of analytics software essential for an online business, but it is especially helpful for small business owners and/or the on-the-go bloggers. Google Analytics allows you to glean both […]
The 5 Types of Customers and What You Need To Know About Them
Running a business requires a lot of knowledge. As a small business owner, you need to know where to incorporate (http://www.maxfilings.com/us-incorporation.php) , what types of business to choose, how to manage employees, when to hire (and fire), who to market to, and much, much more. Above all though, you need to understand your customers. Shoppers […]