Google Analytics provides you and your business an easy to use way to show the traffic your business attracts on the web. Not only is some form of analytics software essential for an online business, but it is especially helpful for small business owners and/or the on-the-go bloggers. Google Analytics allows you to glean both general and minute statistical details about your website traffic.
1. The browsers and operating systems of your visitors
While this may not seem important, this information will let you know—if you have any web features that are incompatible with certain browsers—whether it would be worth updating your browser options. In addition, browser choice will tell you about your visitor base. Browse choice can specifically tell how net-savvy they are where IE and Safari users will be drawn to a more user-friendly site.
2. What makes visitors uninterested
Knowing what viewers don’t want to see may be even more important than what they do want to see. Google Analytics will tell you the Top Exit Pages of your website and from the report, you can decide what features of your website are hurting your business more than helping.
3. What draws visitors
Google Analytics will generate a list of keywords and/or phrases that your organization uses the most. By cross-referencing this list with the features you offer and the number of new visitors, you can better develop a marketing strategy.
4. Who is disinterested in your website
Google Analytics offers a Bounce Rate breakdown that will help you to learn how many people are coming to your site and staying to look around. Higher bounce rates indicate that people are visiting your site; however, it is not making an impression and they are leaving.
5. How much of your site people view
Another function of Google Analytics is the Depth Visit function. This feature shows how many of your visitors are viewing one page, two pages, etc. If people are not venturing to look at more than one or two pages, you may want to consider a redesign or reorganizing your content.
6. If people are viewing your site with a mobile device
Mobile devices (i.e. smartphones and tablets) are increasingly becoming the go-to device for most people. Google Analytics can show you the number of people that are visiting your website via a mobile device. If you discover that it is a high number, you may want to consider making your content more mobile-friendly. Furthermore, if you have a significant viewership via mobile devices, you may even want to explore building a specific mobile site.
7. Congratulations, you are the ___ viewer! (Milestone views)
Google Analytics provides you instant update through the Alerts feature of when your site has reached a milestone number of hits. In addition, it can also let you know if your viewership has dropped by a significant number; thus, requiring your immediate attention.