If you’re reading this post, then I probably don’t need to lecture you about the benefits of blogging and social media for your small business. You already know. But for those who need a reminder, or those who don’t know about the importance of Facebook, LinkedIn, and Twitter for their business and just happened to […]
New and Improved Search Engine Optimization Resource Center Now Available
We all know and have experienced this – finding reliable information can be one of the biggest challenges in any endeavor. Well, at least in the realm of search engine marketing, that has just been made a little easier with the addition of the new and improved knowledge center from SEOAdvantage.com. It’s designed for small […]
Entrepreneurial Buzzwords: One Word Can Explain Who you Are and What you Do
Becoming an entrepreneur requires not only focus, but determination . You can easily incorporate your small business online – but the behind the scenes organization, marketing, etc. of your business is a whole other story. New terminology is increasingly making its way into today’s business world lexicon that provides a short description of what an […]
Employ Search Engine Optimization But Do Not Rely On It Entirely
Search Engine Optimization (SEO) is a process of making a website and its content highly relevant for both search engines and searchers. With recession looming, many small businesses are experiencing a dramatic decrease in sales and may be thinking about SEO to get them through the tough times. While SEO is a great way to […]
How To Get Meetings With Decision Makers
‘Getting in front of the decision maker’ seems to be the holy grail of the sales world. Most people think that the only way to secure meetings is through luck or cold calling. Yet there is an easier way. The following steps are identical to the steps I followed on my journey to becoming a […]
Don’t Sell Your Services; That’s Not What People Buy
Believe it or not, no one actually buys your service. No one buys coaching. No one buys consulting. No one buys financial planning. So what do people buy? Well, there are, in fact, two things people buy. The first thing people buy is a solution to a problem. People buy a service only because they […]
First Impressions Count! Lasting Impressions Sell! Bet Your Business Card On It.
by Karen Saunders Turn Eye Appeal Into Buy Appeal It’s the trade show of the year, and you’re poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or other appropriate peripherals? Check. But wait. […]
Contact Management: Gain Control of Your Marketing Efforts and Assure a Steady Flow of Clients
by Julie Chance of Strategies-By-Design When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shoreline? There is a simple solution. […]
A Simple Sales Strategy: What To Say When Asked For A Discount
Has anyone ever said to you, “Your price is too high and I’d like a discount.” In this article I outline two approaches for responding to this comment. One of the approaches even has the potential for you to make a bigger sale than you originally anticipated. Curious? First, giving discounts in the right way […]
Avoid A Summer Sales Slump
By Marty Dickinson HereNextYear.com Did you ever see the movie “Terminator 3” by Arnold Schwarzenegger? Remember when the machines took over the controls and began to terminate society as we know it? This is exactly how it feels every Summer for many business owners. As if your computer somehow sneaks in during the middle of […]