You know small business networking should be an important part of your marketing, but it can be hard to make it a priority. After all, you have a million things on your plate and finding time for something whose immediate rewards are not readily apparent can be difficult. That’s true, but your long-term success is […]
The Keys for Promoting Your Small Business on Social Media
Social media can feel like a double-edged sword for many small business owners. On the one hand, it has become an essential part of any small business marketing strategy. On the other hand, social media’s benefits are often indirect and it can seem like a large time suck. In other words, it’s fine for big […]
Make Your Binder Stand Out by Adding a Business Card Holder
Binder customization can come in handy for many businesses who decide to make binders a part of their business marketing strategy. One such customization is the inclusion of a classy business card holder. A business card holder makes it possible to display a business’s contact information so that it is easily accessible to your customers. […]
4 Typically Overlooked Ways to Cheaply Market a Small Business
Let’s face it, advertising can be very expensive. Furthermore, the cost of advertisement can be even more expensive if your investment does not increase your sales. For this reason, finding simple and low-cost methods to help market your business are important. While social media sites (like Facebook and Twitter) can be cheap ways to advertise […]
7 Things Google Analytics Can Tell You about Your Website
Google Analytics provides you and your business an easy to use way to show the traffic your business attracts on the web. Not only is some form of analytics software essential for an online business, but it is especially helpful for small business owners and/or the on-the-go bloggers. Google Analytics allows you to glean both […]
3 Benefits of Blogging for your Business
Business blogging is a tactic that uses blogging (in a marketing capacity) to get your business more online visibility. That said, here are three ways that you can use a marketing blogging tactic to help improve your business’ website. 1) It helps drive traffic to your website. More website visitors is always a business’ ultimate goal, […]
Picking Your Perfect Social Media Tool
These days, you can’t escape social media. For businesses especially, networking sites like Facebook and Twitter are fantastic (and free) ways to market your products or services, engage customers, and optimize your online visibility. However, maintaining a positive social media presence takes a lot of work and resources, and many companies are finding it difficult […]
How Pizza and Social Media Are Working Together
With close to 9 million likes on Facebook and over 450,000 followers on Twitter (as of Jan. 9, 2014), you could say that social media is a strength for global pizza delivery chain, Domino’s Pizza. But the road hasn’t always been easy for the fast-food company. Back in 2009, a pair of Domino’s employees posted […]
Preparing for Small Business Saturday Reaps Rewards!
Make sure your small business doesn’t miss out on local sale. Many people make it a point to shop small businesses, including, of course, Small Business Saturday, which is November 30 this year. Small Business Saturday (SBS) is turning three this year. It was started in 2010 by a not-so-small business: American Express.Their intent was […]
5 New Year’s Resolutions for Your Business
It’s a new year – a new start. Every year many of us set goals to better our future selves, and every year most of us don’t quite hit the mark. Maybe we skip the gym that one time, or perhaps we take just a bite of that double chocolate delight, but before we know […]
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