Social media can feel like a double-edged sword for many small business owners. On the one hand, it has become an essential part of any small business marketing strategy. On the other hand, social media’s benefits are often indirect and it can seem like a large time suck. In other words, it’s fine for big […]
The Most Important Email Marketing Tips for Small Businesses
Getting the most from your email subscriber list is always important in today’s digitized environment. But in these unique COVID-19 days, with more people staying inside, it’s even more important. These email marketing tips will help you maintain your relationship with your most loyal customers. Before deciding what to say in an email, it’s important […]
COVID-19 Email Marketing: How to Make Good Decisions
Making the right decisions on email marketing is never easy but the outbreak of the coronavirus and subsequent quarantine makes the waters even trickier to navigate. How much is too much? What do you say? Is selling your service at all even appropriate? Here are a few tips for handling COVID-19 email marketing. Turn off […]
Additional Options Abound for Your Binders
Every business has its own standard of how binders should appear to its clients, employees and prospective clients. The great news is that there are many additions you can add to your binder to suit the unique needs of your company. Below is a list of items to consider adding to your promotional binders to […]
4 Color Entrapment Binders Can Captivate your Audience
If you’re interested in making an impact on your audience and captivating them with vibrant color, consider a customizable entrapment binder. Entrapment binders are typically used for a variety of products including menus, wine lists, teaching guides, distribution manuals, employee handbooks and instruction manuals. CMYK, the standard printing colors cyan, magenta, yellow and black, are […]
Put Your Best Foot Forward with Custom Printed Binders
Want an easy and unique way to promote your company? Consider ordering custom printed binders for your employees and customers. Office products bearing your company’s brand and logo are a fun and effective way of getting your organization’s name out in the community. Branding is making a huge comeback as more companies are learning the […]
Top Ways Small Businesses can Market Their Brand
Creating a strong, professional brand can take your business to the next level. Whether you’re rolling in the high-stakes business world or the wider realms of internet marketing, it’s important to create a brand that truly stands out from the crowd. Branding takes time, effort, and ingenuity, but with a strong brand your business will […]
10 Email Marketing Failings
In the last year, researchers have discovered (through data research) that the average person receives 400-plus commercial emails each month. Commercial emails refer to emails from businesses selling products and services. With this high number of emails, it is no surprise that most of these promotional emails are simply discarded. This means that the message(s) […]
4 Typically Overlooked Ways to Cheaply Market a Small Business
Let’s face it, advertising can be very expensive. Furthermore, the cost of advertisement can be even more expensive if your investment does not increase your sales. For this reason, finding simple and low-cost methods to help market your business are important. While social media sites (like Facebook and Twitter) can be cheap ways to advertise […]
7 Things Google Analytics Can Tell You about Your Website
Google Analytics provides you and your business an easy to use way to show the traffic your business attracts on the web. Not only is some form of analytics software essential for an online business, but it is especially helpful for small business owners and/or the on-the-go bloggers. Google Analytics allows you to glean both […]