The push to “go green” has us all wondering what we can do better to make changes in our daily lives that helps protect and preserve our planet. One exciting trend born out of this growing movement is the interest in the types of products we buy and the way in which they’re made. There […]
4 Technology Trends to Prepare for 2017
We know it’s only January, but we’re already anticipating the new technologies that 2017 will bring. Audio-visual technology, especially, has continually improved over the last twenty years. People have gone from using VCRs to relying on streaming technology within two decades, and now we’re unsure what to expect next! This year will undoubtedly bring innovations […]
Social Media Customer Service – A Little Food for Thought
If you’ve been in business for any length of time, you know (or have learned) how to treat customers. However, as business is increasingly flowing over to internet ecommerce, do you know how to handle the same customers that will visit online? If not, you should consider creating a ‘social media etiquette’ rulebook. Although social […]
Is a Single Sign-On Safer for your Business?
Using cloud computing is increasingly allowing people within companies to work collaboratively with each other. In addition, working in the cloud gives companies access to a plethora of online applications and software to use and expand their business. However, with all the added applications comes additional usernames, passwords and other log-in information that people must […]
Using Data Encryption to Secure Sensitive Legal Information
Data encryption is generally on the mind of anyone who has sensitive data that they need to store. Likewise, much of the discussion involving data security focuses on encryption. Data encryption can be thought of in two ways: encryption in motion and encryption at rest. Encryption in motion is the process of securing data as […]
What’s the better bang for your buck: Buying or leasing a business vehicle?
You have a business that could benefit from having vehicles specifically for work purposes; however, you’re unsure whether you should buy the vehicle outright or lease it for a period. This can be a tough decision with many factors that should be taken into consideration. Many small business owners use this situation as an opportunity […]
Don’t try and be a Small Business Superhero: Hire Professionals for Tax Preparation and Bookkeeping
As a small business owner, don’t be tempted to do your own bookkeeping and tax preparation. Many small business startup owners may decide to try do everything they can themselves—in an effort to try and save money—and only contract out what is absolutely necessary. However, just because you can do something doesn’t mean you should. […]
4 Typically Overlooked Ways to Cheaply Market a Small Business
Let’s face it, advertising can be very expensive. Furthermore, the cost of advertisement can be even more expensive if your investment does not increase your sales. For this reason, finding simple and low-cost methods to help market your business are important. While social media sites (like Facebook and Twitter) can be cheap ways to advertise […]
3 Benefits of Blogging for your Business
Business blogging is a tactic that uses blogging (in a marketing capacity) to get your business more online visibility. That said, here are three ways that you can use a marketing blogging tactic to help improve your business’ website. 1) It helps drive traffic to your website. More website visitors is always a business’ ultimate goal, […]
The 5 Types of Customers and What You Need To Know About Them
Running a business requires a lot of knowledge. As a small business owner, you need to know where to incorporate (http://www.maxfilings.com/us-incorporation.php) , what types of business to choose, how to manage employees, when to hire (and fire), who to market to, and much, much more. Above all though, you need to understand your customers. Shoppers […]