You know small business networking should be an important part of your marketing, but it can be hard to make it a priority. After all, you have a million things on your plate and finding time for something whose immediate rewards are not readily apparent can be difficult. That’s true, but your long-term success is […]
3 Principles Underlie All the Golden Rules for Customer Service
You know how hard it is to get a customer. You’ve probably got spreadsheets telling you exactly how much it costs to get someone to make a single purchase and how many subsequent purchases each one needs to make for you to be profitable. Those numbers are the concrete evidence of why good customer service […]
Guidelines For How Much You Need to Start a Business
You’ve got the idea for an entrepreneurial venture that you know can make a difference—in the marketplace and for your own life. But now you’re dealing with the cold reality of getting it off the ground and paying the bills in the process. You’re wondering the most bottom line question there is: how much money […]
How Much Money to Start a Business? These Rules Will Guide You
The problem of money looms over every business venture, especially in its infancy. Asking for money is about as much fun as getting a tooth pulled for most people. The question of how much money to start a business is not an easy one to answer and it’s obviously different for each enterprise. Here are […]
4 Basic Principles for Managing Freelancers
Knowing how to manage freelancers is becoming increasingly essential in a changing economy. Using freelance help offers businesses a way to augment their talent base without taking on the administrative costs of new W-9 employees. Freelance contracts offer a way to test out new talent before offering a full-time position with benefits. On the demand […]
Need Good Counsel? Here’s Why a Lawyer for a Business Startup Matters
You’ve embraced the opportunity that entrepreneurship presents and are off and running with your own business venture. If you didn’t know it already, you’re probably quickly figuring out that costs seem to escalate in the early stages of a business. There’s a temptation to trim a few dollars wherever possible. In general, that’s a good […]
Join the Green Movement: Buy Environmentally-Friendly Products
The push to “go green” has us all wondering what we can do better to make changes in our daily lives that helps protect and preserve our planet. One exciting trend born out of this growing movement is the interest in the types of products we buy and the way in which they’re made. There […]
4 Technology Trends to Prepare for 2017
We know it’s only January, but we’re already anticipating the new technologies that 2017 will bring. Audio-visual technology, especially, has continually improved over the last twenty years. People have gone from using VCRs to relying on streaming technology within two decades, and now we’re unsure what to expect next! This year will undoubtedly bring innovations […]
Social Media Customer Service – A Little Food for Thought
If you’ve been in business for any length of time, you know (or have learned) how to treat customers. However, as business is increasingly flowing over to internet ecommerce, do you know how to handle the same customers that will visit online? If not, you should consider creating a ‘social media etiquette’ rulebook. Although social […]
Is a Single Sign-On Safer for your Business?
Using cloud computing is increasingly allowing people within companies to work collaboratively with each other. In addition, working in the cloud gives companies access to a plethora of online applications and software to use and expand their business. However, with all the added applications comes additional usernames, passwords and other log-in information that people must […]