Business blogging is a tactic that uses blogging (in a marketing capacity) to get your business more online visibility. That said, here are three ways that you can use a marketing blogging tactic to help improve your business’ website.
1) It helps drive traffic to your website.
More website visitors is always a business’ ultimate goal, but how do you attract traffic to your website? There are numerous ways to accomplish this.
- Entering business’ name
While this is the most obvious way of how visitors get to your website; however, this also means that they already know about you. This does not improve your traffic.
- Pay for traffic
You could buy an email list for traffic; however, this option is not only expensive, but it is also illegal. In addition, you could also pay for traffic through paid search ads. This option is still quite expensive. Moreover, if you run out of money, your traffic stops.
Before you think, “well, that’s the whole reason I’m reading this”, traditional blogging (in addition to business blogging) can drive further traffic to your business’ website. One way this works is that each blog post acts as another index onto your website; thus, making one more way to get onto your website. This also lets Google and other search engines know that your website is actively used and should be checked often for updates. Extra blogging also gets attention from those using social media. Any media that you create can then easily be shared on any number of social media sites.
2) Blogging helps convert traffic into leads
You may already be utilizing the suggestions from #1 and you have attracted traffic—that’s great. However, now you have to figure out how to turn that traffic into leads that can be useful to your business. The easiest way to do this is by adding a call-to-action that will generate leads into each blog post. These are often free assets (ebooks, whitepapers, fact sheets, webinars trials, etc.) that someone is willing to exchange their information for.
Just remember: not every reader will turn into a lead because nobody converts 100% of the people who visit their website into a lead. The important thing is to start blogging, incorporate a call-to-action in each post and to strive to improve personal benchmarks each month.
3) Blogging helps establish authority
Consistently creating content that is useful to your target customers will help establish your business/website as an authority in the community. Sales and service businesses are particularly helped by establishing authority through web postings.