Making the right decisions on email marketing is never easy but the outbreak of the coronavirus and subsequent quarantine makes the waters even trickier to navigate. How much is too much? What do you say? Is selling your service at all even appropriate? Here are a few tips for handling COVID-19 email marketing. Turn off […]
10 Email Marketing Failings
In the last year, researchers have discovered (through data research) that the average person receives 400-plus commercial emails each month. Commercial emails refer to emails from businesses selling products and services. With this high number of emails, it is no surprise that most of these promotional emails are simply discarded. This means that the message(s) […]
4 Typically Overlooked Ways to Cheaply Market a Small Business
Let’s face it, advertising can be very expensive. Furthermore, the cost of advertisement can be even more expensive if your investment does not increase your sales. For this reason, finding simple and low-cost methods to help market your business are important. While social media sites (like Facebook and Twitter) can be cheap ways to advertise […]
7 Things Google Analytics Can Tell You about Your Website
Google Analytics provides you and your business an easy to use way to show the traffic your business attracts on the web. Not only is some form of analytics software essential for an online business, but it is especially helpful for small business owners and/or the on-the-go bloggers. Google Analytics allows you to glean both […]
3 Benefits of Blogging for your Business
Business blogging is a tactic that uses blogging (in a marketing capacity) to get your business more online visibility. That said, here are three ways that you can use a marketing blogging tactic to help improve your business’ website. 1) It helps drive traffic to your website. More website visitors is always a business’ ultimate goal, […]