I’ve been a fan of Jay Conrad Levinson’s Guerrilla Marketing Tips for a couple years now. So I just wanted to let all our readers know that his coauthor of “Guerrilla Marketing for Consultants” is offering a free Webinar on May 12 to address how consultants must adapt to the new rules in selling your professional services.
Michael W. McLaughlin, coauthor of “Guerrilla Marketing for Consultants” and editor of Management Consulting News, will explain during a free Webinar on May 12 why traditional marketing strategies are failing miserably in today’s market and how to use guerrilla marketing tactics to win profitable client projects. Registration details are available at https://www.guerrillaconsulting.com.
He says that clients have made fundamental changes in the way they buy professional services. To succeed, consultants must rethink how they go to market.
Attendees will learn:
– How clients have changed strategies for buying services and what to do about it.
– The three most effective marketing techniques and three that no longer work.
– How to create a seven-sentence guerrilla marketing plan to attract and retain clients on a shoestring budget.
The one-hour FREE program begins at 10 am Pacific/1 pm Eastern, Thursday, May 12. Register at https://www.guerrillaconsulting.com.
About Michael W. McLaughlin:
McLaughlin is a principal with Deloitte Consulting LLP, and the editor of Management Consulting News and The Guerrilla Consultant. Find out more at https://www.guerrillaconsulting.com and https://www.managementconsultingnews.com.
